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Moy Park launches new added-value poultry range into Ocado

The new product range

MOY PARK has secured a supply deal with Ocado to list a new range of Moy Park-branded coated chicken products.

The range features three lines – whole breast Chicken Kievs with creamy garlic butter, Tempura Chicken Mini Fillets and Buttermilk Burgers coated in a pepper breadcrumb.

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The poultry integrator has supplied Ocado since 2008 with own-label products and the Moy Park chicken brand.

Moy Park’s Ellen Wright said: “We are thrilled to strengthen our relationship with Ocado and bring these new branded coated products to consumers across the UK.

“As a market-leading brand with over 75 years of expertise, we recognise the need to develop new products in line with consumer trends.

“This range, which uses 100% British chicken, will allow consumers to enjoy restaurant-style coated chicken in their own homes.

“Our product development team has taken inspiration from recent trends in street food and combined them with traditional family favourites, such as mini fillets, kievs and chicken strips.”