Noble Foods has unveiled new Christmas packaging for its happy egg co brand.
In celebration of the festive season, the limited-edition pack design featuring a red bow and wrapping paper on the signature yellow egg boxes, will appear nationwide in November and December 2022.
Research from grocery insight firm IGD shows that, at Christmas, updating branding by adding a “wow factor” is a trend bought into by consumers who want to make their Christmas special.
Brian Bircham, senior brand manager at Noble Foods, said: “Christmas is a key time for the category, seeing value growth of 13% compared to pre-pandemic levels.
“Retailers are stocking up on festive lines across the board – and happy eggs are no exception.
“The versatility of eggs gives them a starring role during the festive period, with increased family meal occasions involving a wide variety of egg-based recipes.”
In the past year, the happy egg co. sold 196 million eggs.