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Egg sales up as BEIC names new celeb signing

steph houghton

BRITISH consumers ate around three more eggs per person last year marking more than 10 years of growth.

It means per capita consumption in the UK now stands at 199/person/year.

According to Kantar Worldpanel data volume was up 4% year on year, meaning an extra 240m extra eggs consumed in the UK. Value, too, was up around 4% in the 52 weeks to the end of December.

More recent data from Kantar suggests this trend has continued into 2019, with sales figures for January putting volume up 5% and value by 4%.

Healthy recipes

It comes as the British Egg Industry Council announced that Steph Houghton, Manchester City and England football captain, would join diver Tom Daley as an ambassador for British Lion Eggs in 2019.

Both sports stars will help communicate how tasty, healthy and versatile eggs are to raise awareness and drive the continued growth of egg sales.

Ms Houghton has created a series of “inspirational, motivating and easy to cook” egg recipe videos to share with her 200,000+ followers across Instagram and Twitter.

‘Delighted’

Andrew Joret, chairman of the British Egg Industry Council, said: “For more than 10 years I’ve been able to report on growing egg sales and I’m delighted to report this once again.


“Despite broader consumer consumption trends changing every year, eggs remain very much at the centre of modern lifestyles and a shopping basket essential for the young and old.

“For sales to grow by more than half a pack of eggs for every person in the UK within a year is fantastic news and I’d like to think we can secure the full pack by the end of this year. ”