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KFC signs up to better chicken commitment

KFC has said it will sign up to the Broiler Ask –also known as the Better Chicken Commitment – by 2026.

It joins more than 30 companies in Europe signed up to the measure, including M&S, Waitrose, Unilever and Nestle.

KFC is arguably the highest-profile signatory to date in the UK that is not a premium-tier retailer.

Compassion in World Farming said it would improve the lives of 72 million chickens a year –about 4% of the UK flock.

Paula MacKenzie, CEO of KFC UK & Ireland, said: “Our business depends on the health, sustainability and reputation of chicken farming, and our customers care about improving the lives of the chicken we buy.”