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Asda top poultry retailer third year in a row

ASDA has been named retailer of the year in the latest British Poultry Awards.

The retailer has now taken the top title three years in a row, and also took home prizes for Best Turkey Product – All Year Round, for its butcher’s selection turkey and caramelised onion sausages. Morrison’s and Waitrose were also big winners in the retail categories, which included more than 60 products submitted to judges for tasting.

On the farming side of the awards, Hatchtech took home a gong for its HatchTraveller transport system, while JF McKenna was recognised in the Supply Chain Standout Performance category.

Richard Griffiths, chief executive, British Poultry Council said, “Our awards is the biggest event in the poultry industry calendar providing an important platform to recognise the continued contribution made by both small and large players in making the industry the success it is.”

The BPC also launched its “Food on Every Table” campaign, which aims to highlight the importance that every consumer in the UK deserves access to “safe, nutritious and affordable British food”.