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Gressingham to sell whole geese in major supermarkets

a roasted goose

GRESSINGHAM has launched a branded range of whole geese into major supermarkets in time for this year’s festive season.

The firm said it hoped to revive the tradition of a goose at Christmas, once a staple of the Christmas table “renowned for its dark meat and intense flavour”.

See also: ‘Rule of six’ unlikely to dampen Christmas turkey demand

Birds will retail across several supermarkets this year, including Morrisons, Sainsbury’s, Asda, Tesco and Ocado.

The birds are raised in small flocks on a Suffolk farm and are free-range. They graze on grass as well as having access to a wheat-based diet.

They will be sold in three weight bands, 3-5kg, 5-6kg and 6kg. Prices will vary, the company said.

Popular

“We are very excited to be able to offer our geese in branded packaging for the first time,” says Rebecca Alderton, brand manager at Gressingham.

“Goose is a very popular Christmas product, and now customers will be able to buy the best quality, straight off the shelf.”