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Tyson Foods to expand in Europe as part of ‘aggressively building’ global presence

A worker at Tyson Foods

TYSON FOODS is to expand its poultry processing plant in the Netherlands as part of its strategy to “aggressively build’ its overseas presence.

There will also be a new facility built in China and Thailand which combined with the Dutch expansion will add 100,000 metric tonnes of cooked poultry capacity, the firm said.

See also: Tyson launches branded poultry products in Europe

Tyson Foods international president, Chris Langholz, said: “We have been aggressively building our overseas presence servicing foodservice and expanding into retail with innovative products.

“Our team recently launched the Tyson brand into key markets, including in European foodservice and in Thailand retail through e-commerce.

“We invested in e-commerce platforms in Malaysia and Australia to meet consumer demand as COVID-19 accelerates e-commerce food delivery across the globe.

Market changing

“The marketplace is changing, and we’re changing with it. We’ll continue to enhance our ability to serve growing global demand for value-added protein.”

Acquisitions and joint ventures have expanded the company’s international footprint in China and India to include Thailand, Malaysia, Australia, South Korea, Netherlands, and Brazil.

In the company’s last financial year, it generated $5.4 billion in international sales, which included U.S. export sales.