FRIDAY 3 December is this year’s #BuyMyTurkey day, a campaign which encourages people to buy turkeys from their local farmer.
It is organised by the NFU, which has made an interactive map that shows shoppers where the nearest farm that rears and sells turkeys at the farmgate is.
It also promotes Red Tractor turkey for those who choose to buy their bird from the supermarket.
Farmers have been asked to post pictures of their turkeys on social media accounts on 3 December, with the hashtag #BuyMyTurkey.
NFU turkey group chair Michael Bailey said: “The NFU Turkey Finder is a fantastic free promotional tool for any farm fresh turkey business selling direct to the consumer from the farm gate.
“The online postcode search tool is easy to use and directs new customers to your business, with options to display your website, phone number and email address.
“The latest update to the Turkey Finder has made the search tool even more user friendly, making it easier for customers to find your business details which is beneficial as the highest margins will always be from direct sales at the farm gate.”