AVARA FOODS has committed £4.7m to a new secondary poultry processing facility in Wednesbury that will ultimately create 150 jobs in the area.

Development of the new site is already underway, with the firm hoping the site will be operational with an initial complement of 50 staff by the end of 2021.

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Avara said the facility, which will debone and package chicken products, would be technology-led to reduce the number of manual and repetitive tasks.

“This is an exciting time for Avara, and I’m really pleased to confirm that we’ll have a new facility in Wednesbury,” said Rob Bywater, general manager at Avara Foods.

“The site will be a well-invested modern food manufacturing operation and increases our presence in a region where we already have a strong reputation for success.


“And it is our people that are the key to that success; we know that they want a fair wage, the opportunity to learn and earn more over time, and more than anything else to be genuinely valued and looked after.

“I am very proud that we offer this and so much more. It really is a great time to join us.”

Phil Davidson, Avara Foods’ operations director, added: “It’s a big commitment on our part, but it makes perfect sense to double down in a part of the country where we’ve enjoyed a lot of success.