AVIAGEN has announced a new joint venture with its long-standing distributor of Ross birds in Peru, Rocio Group.

The new business will be named Aviagen Peru, and marks the company’s first direct presence in Latin America besides Brazil.

Cesar Muro will remain as general manager for Aviagen Peru, reporting directly to Ivan Lauandos, president of Aviagen Latin America.

Aviagen CEO Jan Henriksen said: “Because Latin America is a key region for Aviagen and highly strategic for the entire poultry industry, the joint venture is an important step for us.

“The new company will share our vision of providing the region with high-quality broiler breeding stock to produce a healthy and sustainable source of protein – as well as value-added service to help customers get the best performance and profitability.”

Rocio Group is a Peruvian company founded in 1967 and owned by the Quevedo family. It has been the distributor of Ross birds in Peru since 1998.