AVIAGEN has introduced its 2025 Ross Broiler Management Handbook, complete with a dedicated Nutrition Supplement.
The updated guides are designed to offer practical, easy-to-use management information to help achieve strong flock performance, welfare and sustainability to support Ross producers.
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The company said this new handbook results from extensive research and collaboration across technical management, welfare, veterinary and nutrition teams at Aviagen.
Its goal is always to provide practical, science-backed advice that helps producers get the best from their flocks.
The guide, which builds on the 2018 version, incorporates the latest global best practices and advancements in broiler management and features to enhance the user experience.
Key highlights include:
- Up-to-date advice – Reflecting the latest in best-practice broiler management.
- Clear and user-friendly structure – Organised into practical sections with key takeaways highlighted for quick reference.
- Interactive digital features – A hyperlinked table of contents, cross-referenced sections, embedded videos and direct links to additional resources on the Aviagen website.
- Modern design – Improved layout, with updated images, diagrams and illustrations for enhanced readability.
For the first time, the Nutrition Supplement is a separate publication, offering dedicated guidance for nutritionists.
This update allows for greater flexibility and ease of use, with:
- Key topics highlighted – In-depth insights on nutrient supply, feed additives, feed programmes, whole grain feeding, litter quality and more.
- Interactive navigation – A hyperlinked table of contents and direct links to online resources.
- Designed as a companion guide – Works alongside the Ross Broiler Management Handbook and Ross Broiler Nutrition Specifications to provide a comprehensive reference tool.
Dr. Vanessa Kretzschmar-McCluskey, Global Head of Technical Transfer, said: “Aviagen is committed to ‘Breeding Success Together’ with our customers.
“Access to the latest management insights is key to their success, and these updated handbooks make it easier than ever to find valuable, up-to-date advice.
“With the addition of the new nutrition supplement, Ross producers can quickly access the information they need, when they need it.”
Reference tool
According to Aviagen’s UK & Scandinavia broiler technical managers, Sean Harrison and Harrison Davies, the new layout helps navigate from one section to the next allowing farm managers to find direct information for any situation.
“Specifically for farm managers, this is a great step-by-step guide and reference tool to assist with good management, welfare and efficient growing for broilers.”
“I particularly like the brooding section, allowing you to find sufficient guidelines for correct brooding temps, ventilation and environmental factors that need to be managed correctly to ensure a great chick start,” said Harrison.
Industry standards
In interactions with customers, the handbook provides a technical reference tool during both farm visits and remote discussions with customers, serving as a standard to align management practices with the bird’s potential.
“It’s a great tool to set targets to, its helps when farm managers can track growth and performance on industry standards outlined in the handbook.”
“The nutrition supplement is designed to support a broad audience, ranging from nutritionists and veterinarians to integrators and farmers. It provides detailed nutritional guidance that outlines the nutrient requirements for the bird at each stage.”
Nutrition supplement
“In the field, both publications work very well together. If the flock is not uniform or poor feed conversion is apparent, the broiler handbook can help assess the right temperatures, feed distribution, environmental factors; while the nutrition supplement allows you to establish whether or not the feed spec is optimal.
“These supplements can help as a guide towards a range of issues seen on farm, from areas of growth, digestibility to balanced amino acids and bird welfare.”
Both the 2025 Ross Broiler Management Handbook and the Nutrition Supplement are available for download on the Aviagen website at the following links.
