AVIAGEN customers flocked to its biennial “Broiler Roadshow,” travelling to Yorkshire on April 23, Shropshire on the 24th and Norfolk on the 25th.

At each location, they connected with Ross 308 growers and representatives from the wider UK broiler sector, sharing practical advice to maximize the welfare, sustainability, performance and efficiency of their flocks.

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Led by UK broiler technical managers Kieron Daniels and Sean Harrison, alongside guest speaker Mike Czarick, Poultry Science Engineer from the University of Georgia in the US, the caravan reached more than 200 attendees.

Sean Harrison shared his ‘secrets to broiler success’ based on his experiences as an award-winning broiler farmer.

Mike Czarick talked about ‘hot weather management and misting in the UK’.

Lively discussions

Sean and Kieron also took the opportunity to present Ross 440 Club winners with their awards and to promote the new Ross 450 Club.

Stuart Thomson, head of sales and technical, said: “This was indeed our most impactful roadshow to date.

“We were delighted with the enthusiastic response from the UK broiler sector and enjoyed the lively discussions.

“It is important for us to exchange knowledge and practical experience with all involved in broiler growing and bring renowned guest speakers like Mike to our audiences.”