Bird Brothers has appointed Lizzie Musk as producer relations manager as the egg business plans to expand its flock by an additional 500,000 birds in the coming years.
Musk joins with 10 years’ experience in poultry management and will be responsible for developing the company’s producer base while managing relationships with existing contracted producers.
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Her role will also include regular farm visits and audits covering welfare standards and compliance, as well as supporting best practice in biosecurity and nutrition.
Matthew Bird, commercial director at Bird Brothers, said: “This is an exciting period of change for Bird Brothers as we roll out our barn conversion programme and look to expand our number of birds by an additional half a million in the coming years. With that change comes a need for a highly experienced team to support that growth and uphold the highest of standards.
“Lizzie is an excellent addition to our business, bringing with her valuable experience from her decade in poultry management. She will assist with ensuring best practice, compliance, biosecurity and nutrition and will lead the charge on seeking out new production relationships as part of our ambitious growth strategy.”
Barn conversion programme
The appointment comes as Bird Brothers progresses towards its Vision 2028 target of phasing out colony cage egg production in favour of barn eggs.
Musk previously worked as a poultry assessor and poultry welfare officer.
She said: “It is great to join the company at such a pivotal period in its growth and transition. As a former poultry assessor and poultry welfare officer I’m excited to bring my skills and experience to my new role liaising with producers and maintaining excellent standards.”
