THE British Pig & Poultry Fair is back this year with a new venue, the NEC in Birmingham 

Here, we cover what would-be attendees of the fair need to know about the show, and will update this page as more detail becomes available.

What is the British Pig & Poultry Fair?

The fair usually takes place every two years and is the biggest exhibition in the UK for poultrymeat, egg and pig farmers.

There are typically more than 330 exhibitors at the show, which attracts about 10,000 visitors over the two days that it runs.

Feed compounder ABN has long been the principal sponsor of the show, and is once again this year.

When and where is the Pig & Poultry Fair this year?

The fair takes place in 2024 on 15 and 16 May, at the NEC, Birmingham – a new venue for the show. 

Do I need a ticket?

Yes. Entry is free, but you must register to gain access to the fair. You can do so by clicking on the advert directly below.

What can poultry producers expect?

The biggest attraction is the chance to view a broad range of exhibitors who have products and services on offer for the poultry sector. Many will choose the fair to launch new products into the market.

It’s possible to catch up with both poultry producers and the wider allied industry in one place over a couple of days.

There are also outlook forums – one for poultrymeat producers, and one for the egg sector (see below for full details).

And this year, for the first time, there is a second forum focused on sector innovation – Poultry.Network is pleased to be hosting a ‘pub quiz’ at 3pm on the first day. 

Visitors frequently rate the fair as good value – last time the show ran, 80% of attendees surveyed said they planned to make changes to their business following their visit, and 97% rated the fair as ‘good’ or ‘excellent’.

What will Poultry.Network be doing? 

Poultry.Network will once again be exhibiting at the fairpay us a visit to meet the team, sign up to the newsletter or find out more about what we do. 

Our stand is 10-620, just adjacent to the new Innovation Theatre.

And speaking of the new Innovation Theatre, Poultry.Network will be hosting a Sustainability Hub Pub Quiz on the first day of the fair at 3pm. 

Hosted by Poultry.Network editor Jake Davies, the quiz promises to be fun, informative and is a must attend 30 minutes for those farmers, producers and the wider poultry supply chain who are passionate about shaping the future of the poultry industry so join us for a session of fun, camaraderie, and thought provoking questions as we delve into the latest innovations driving sustainability in poultry meat and egg farming. 

🥚🔬 Round 1: Crack the Code

In this round, test your wits as we explore cutting-edge technologies revolutionizing poultry farming from AI-driven analytics to precision farming techniques.

🌱🌎 Round 2: Cultivating Change

Discover the latest production trends and sustainability initiatives shaping the poultry sector. 

From regenerative agriculture practices to carbon-neutral farming methods, this round will challenge your understanding of how modern poultry farming can coexist harmoniously with the environment.

📰🚀 Round 3: Current Events Showdown

Stay up-to-date with the latest happenings in the poultry industry as we delve into current events and groundbreaking developments. 

From policy changes to market trends, this round will put your finger on the pulse of poultry production.

🏆✨ Prizes Galore!

Put your knowledge to the test and be in for a chance to win fantastic prizes including delegate tickets to our annual Poultry.Network Live conference which takes place on September 5, 2024. 

For the ultimate championa luxurious Fortnum & Mason Spring Hamper worth £200 awaits as the grand prize! 

What is the 2024 Poultry Outlook Forum programme?

09:15 (WEDS ONLY) DEFRA Farming Minister Mark Spencer

The Minister will make an address on farming government policy ahead of the upcoming election. Hear what he has to say and put your questions to him.


  • The Rt Hon Mark Spencer MP Minister of State (Minister for Food, Farming and Fisheries), DEFRA.

10:00 Egg Outlook – helping you plan ahead

Get the low down from industry experts from different parts of the supply chain, on their predictions for the challenges and opportunities ahead for eggs. Chaired by Aimee Mahony, NFU Chief Poultry Advisor the Outlook forum will provide valuable insight for everyone in the egg sector.


  • Aimee Mahony, Chief Poultry Advisor, NFU.
  • Rebecca Tonks, Founder, St. Ewe Free Range Eggs.

11:00 Farm Assurance Schemes – what the future holds for eggs and poultry

What does the future hold for poultry and egg assurance schemes? Join us to hear from RSPCA Assured, Red Tractor and BEIC as they outline where the schemes are headed and how they will work benefit the whole supply chain.


  • Jim Moseley, CEO, Red Tractor.
  • Kelly Grellier, Interim Chief Operating Officer, RSPCA Assured.
  • Gary Ford, Chief Executive, British Egg Industry Council (BEIC).
  • Philippa Wiltshire, Head of Operations, Red Tractor. (THUR)
  • Chloe Ryan, Editor, Poultry Business.

12:00 Supporting today’s generation, inspiring the next

Hear future poultry industry ambassadors share their career journeys in the sector and outline why it is so important to support and encourage the next generation. Learn how initiatives like the NFU’s Poultry Industry Programme has opened up opportunities and developed key skills to support them in their current roles. Thursday includes – Zoetis-NFU Poultry Trainee of the Year award which celebrates inspiring individuals who are currently undertaking training in the poultry sector and actively developing their career. The award is judged on the progress made by relative newcomers to the industry, of all ages, through workplace training. It also looks at their plans to progress their careers. The 2023 award finalists are Emily Green, Stephanie Pedrick and Olivia Robinson, with the winner to be announced in Thursday 16th May session.


  • Henry Gibbs, Free Range Egg Producer, NFU Poultry Industry Programme. (WED)

12:45 Poultry Meat Outlook – expert insight for the year ahead

What should you be planning for? Industry experts share their outlooks for the year ahead. Hear what they see as the challenges and opportunities ahead for the poultry meat sector.

13:45 Costings, contracts and fairness in the egg supply chain – BFREPA

This forum from BFREPA looks at the steps being taken to ensure that the producer losses and the resulting egg shortages of 2022-23 never happen again. ADAS explains how Industry leading costings are the foundations for a fairer, more sustainable egg production. These costings are increasingly used in egg supply agreements between producers and packers leading to increased transparency on margins. And Defra’s Head of Agriculture sectors will share the progress Government is making in improving producer contracts.

14:45 (WEDS ONLY) Overview of the farming offer in England – DEFRA

Hear how the Sustainable Farming Incentive (SFI) can benefit your farming enterprise. Learn about the flexible and accessible grants available this year and how they are straightforward to apply for.

WEDS 15:05 THURS 14:45 Animal Health and Welfare Pathway Policies for poultry and eggs

In this session officials from Defra and their partners in industry will outline what is available to poultry keepers through the Animal Health and Welfare Pathway, and how to get involved. Developed through careful co-design with vets, farmers, academics and other industry groups, the Pathway is designed to support keepers to continually improve the health, welfare and productivity of their flocks.


What about the new Innovation Forum? 

10:00 Matching genetic improvements in pigs with nutritional solutions.

Dr Maria Walsh, Global Marketing Director, Swine. dsm-firmenich

Genetic improvements mean that the muscle, immunity and bone requirements of pigs are changing, and an adaptive nutritional approach can help avoid issues such as lameness, SINS, ear and tail necrosis and reduced performance. Monitoring and improving the bioavailable level of Vitamin D3 can be one step towards unleashing pigs’ full potential; where dsm-firmenich are bringing new services and solutions.

10:30 Straw Crumb – the catalyst to cleaning up Agricultures dirty secret!

James Dorman, Co-Founder & Group CEO, 2050 Group.

Is Manure a resource or a waste? Could it become a commodity? There has never been more focus on agricultural manures and their management e.g. the ongoing pollution in the Wye Valley. In this seminar you will learn why straw crumb could become the solution to remove the burden and cost associated with manure management. 2050 Group has developed a product that has superior absorbency levels, improving animal welfare and it’s free of charge! Come and learn why.

11:00 Building the future of livestock protection: biosecurity in your hands.

Julian Sparrey, Technical Director, Livetec Systems & James Baxter, Free Range Egg Farmer.

Understand how the pig and poultry industries can better protect themselves from the financial and emotional impact of disease outbreaks. In this session, we will reflect on the scale of the challenge caused by disease, the importance of biosecurity and contingency planning and explain how Livetec’s NEW digital platform makes biosecurity and emergency response more accessible for producers. Using the lessons learned from avian influenza, it will highlight how digital transformation can prepare for and prevent future disease threats, like African swine fever.

11:45 Enhancing broiler welfare and performance through real-time monitoring.

Michael McCreesh, Veterinary Consultant, SenseHub Poultry & Nick Munce, Commercial Lead, SenseHub Poultry.

Discover how technology paired with data driven insights can enhance broiler health, welfare, and performance, driving supply chain transparency and traceability. This session uses real-life examples to showcase how technology that provides broiler welfare and environmental parameters in real-time has improved productivity and potentially sustainability at a farm level and throughout the supply chain.

12:15 SOUNDTALKS®- listen to your farm.

Dr Rachel Crowe, Senior Brand Manager, Avian and Swine, Boehringer Ingelheim Animal Health.

SOUNDTALKS® is an innovative ‘listening’ system that provides early detection of, and alerts to, potential respiratory disease in pigs. SoundTalks® can detect problems up to five days earlier than human monitoring alone, allowing corrective actions to be taken sooner. Trials show that shortened disease episodes, combined with effective and optimised treatments, can contribute to reduced antibiotic use and improved productivity. The forum will give an overview of why it is unique, what the system comprises of, how the 24/7 real time monitoring can be of benefit and will include some results from its in-market use.

12:45 Insects Unleashed: Turn an old shed into a Protein Factory

Larry Kotch, CEO, Flybox & Thomas Farrugia, CEO, Beta Bugs.

Insect farming is no longer a thing of tomorrow. It is happening today, commercially, on farms and in dedicated production sites. Join Beta Bugs and Flybox as we unveil an innovative approach to insect farming in our upcoming forum. Geared towards existing farmers, food producers, and waste management companies, this session will cover the essentials of insect farming, including its sustainability and profitability factors and how you can diversify into the sector. Get involved to gain valuable insights into effortlessly leveraging insect farming in your business. Learn how using modular farms, in conjunction with supply of juvenile larvae, makes insect farming an accessible, financially viable and environmentally sustainable business proposition. Don’t miss this opportunity to get involved in our sector and learn about how you can produce a protein source that will underpin the sustainability of agriculture.

13:30 Seeding the future: Strategies for next generation recruitment.

Tess Howe, Head of Policy and Partnerships, TIAH. Rob McGregor, Innovative Outdoor Pig Farmer, LSB Pigs (Wed). Mark Vining, BQP Assistant Breeding Farms Manager, Pilgrim’s UK (Thurs) & Hugh Pocock, Director, Cultura Connect.

Facing labour shortages and the need for new skills in agriculture? Join TIAH’s expert panel for a dynamic discussion on overcoming labour shortages and shaping the future of agriculture. Learn from industry leaders like Rob McGregor, Tess Howe, Mark Vining, and Hugh Pocock about attracting, training, and retaining the next generation. Discover innovative recruitment strategies and essential skills development to cultivate a resilient next-generation workforce. Gain practical insights and tools to transform challenges into opportunities for growth and sustainability in your agricultural business.

14:00 Safe and efficient organic acids for sustainable animal nutrition production.

Demi de Beer, Technical Sales Manager, Animal Nutrition, Brenntag UK & Ireland.

Organic acids are widely recognized for their advantageous role as alternatives to AGPs. However, their inherent harsh properties pose potential risks to both producers and workers when utilized. Therefore, we would like to introduce our Neubacid Soft Solutions—a safe and softer solution for both farm and companion animals based on organic acids, promoting sustainability and offering a wide-range of benefits to animals, producers, and workers alike, while simultaneously safeguarding the equipment and hardware. Our formulations also incorporate ingredients sourced from sustainable origins. To further enhance the sustainability of our solution production, we have devised a CO2 Calculator to help producers measure and mitigate their carbon emissions effectively. These tools all form part of our holistic aim to provide safe solutions with uncompromised efficacy!

14:30 Extracting value from poultry manure and agricultural waste streams – Pyrolysis – Biochar – CORCs – Heat/Power generation – Sustainability

Jules Marris, MD, Carbon Focus Engineering & Philipp Reichardt, Pyreg.

Biochar is widely recognized as a sustainable and effective method for capturing and storing carbon. Collaborating with the German manufacturer Pyreg, CFE has been exploring the use of poultry manure and agricultural waste streams as potential feedstock for Biochar production. Pyrolysis has the capacity to generate heat and power, reduce waste streams and generate revenue through biochar and CORC’s. During the discussion, CFE’s Managing Director, Jules Marris will cover the practical aspects of implementing pyrolysis in agricultural operations, while Pyreg’s Saales Manager, Philipp Reichardt will delve into the financial benefits and address technical inquiries related to the pyrolysis process.

15:00 (WEDS ONLY) Poultry Network’s Sustainability Hub Pub Quiz

Jake Davies, Editor, Poultry Network.

Join Poultry.Network and its Sustainability Hub partners to take part in our ‘Sustainability Hub Pub Quiz’. The questions will test your knowledge of the latest innovations in sustainable poultrymeat and egg farming, including new technology, production trends, and current events. There will be a chance to win fabulous prizes and, afterwards, an opportunity to network over drinks at our stand, just adjacent to the theatre.