CONSUMERS are continuing to eat more eggs year-on-year, with Kantar Worldpanel sales figures showing both volume and value growth.
Retail egg sales by volume were up 3.4% on the previous period, while value grew 2.5%.
The figures cover the 52 weeks to 29 December 2019.
It is slightly lower than in 2018 when the British Egg Industry Council (BEIC) said both volume and value rose 4%.
And sales in early 2020 have got off to a good start, with volume and value up in the most recent four-week period by 4.8% and 1.4%, respectively.
Including the new 2019 figures, retail egg sales are up 50% over the past decade according to the BEIC.
BEIC chairman Andrew Joret said: “Retail egg sales have grown year on year for more than a decade, growing by 50% since 2008, which is phenomenal for an established market with such high penetration.
“Eggs are now much more than a staple fridge item for all consumers as they seek healthy meal solutions.”
The category is approaching a billion pound (£942m) of spend each year and growth is being driven by consumers aged 18-24, who eat an average of 249 eggs per household every year – up 61% since 2008.
This year the BEIC will spend £1m on its multimedia egg marketing campaign
