EGG and poultrymeat prices have become more competitive in retail shops over the past year, according to the latest data from the Office of National Statistics (ONS).

In the 12 months up to April, retail egg prices rose by just 1.2%, says ONS, while poultrymeat prices actually dropped, by 0.7%.

See also: Egg market looking tight as summer approaches

Meanwhile, grocery price inflation was running higher at 2.4%, giving the egg and poultry sectors a competitive edge while consumer budgets remain tight.

Even so, the pressure on consumers is now starting to ease overall, according to market intelligence company Kantar.

The latest grocery inflation figure was the lowest level since October 2021, and the fifteenth month in a row that grocery inflation was lower.

Inflation

This took it back into the territory where consumers no longer show marked changes in behaviour to seek out more value, which typically happens when inflation breaks through the 3% mark, claims Kantar.

Grocery price inflation is gradually returning to what we would consider ‘more normal’ levels, it continues: “It’s now sitting only 0.8 percentage points higher than the 10-year average of 1.6% between 2012 and 2021, which is just before prices began to climb.”

“However, after nearly two and a half years of rapidly rising prices, it could take a bit longer for shoppers to unwind the habits they have learnt to help them manage the cost of living crisis.”

Own label

It says that own-label lines are proving resilient, and they are still growing faster than brands, making up over half (52%) of total spending.

There was a big rise in ‘premium’ own label ranges, up by 9.9% compared with a year ago.

The online retailer Ocado was the fastest growing grocer over the 12 weeks to 12 May, with sales up by 12.4%.

This was well ahead of the total online market, which saw sales increase by just 5.4%.

Retailers

The online-only retailer accounts for 1.8% of the grocery market, though this figure rises to 3% in London.

Outside of the capital, Ocado saw its most robust growth in the south and east of England, where one in twenty households shopped at the retailer in the last 12 weeks.

Also doing well was Tesco, making its largest annual share gain since January 2022 to take 27.6% of the market – an increase of 0.5 percentage points since last year, reports Kantar.

Market shares of the remaining market leaders were Sainsbury’s at 15.1%;  Asda at 13.1%; with Aldi and Morrisons capturing 10.0% and 8.6% respectively. Lidl stood at 8.1%, Co-op at 5.4%, Waitrose 4.6% and Iceland at 2.3%.