FAIRBURN’S EGGS has launched its first national speciality brand, Fairburn’s Famous, and announced a major investment in its Lincolnshire packing centre and farm estate.

The third-generation family business is rolling out the new speciality free-range brand exclusively into over 200 Asda stores.

See also: Egg production hit nine-year low in 2023

The first product to launch in the new range is the four-pack British Blue®, with eggs laid by flower-fed, rare breed hens, bred exclusively by Fairburn’s.

The eggs are targeted as a “weekend breakfast treat” with a blue shell and a larger yolk.

Retailing at £1.75, Fairburn’s said the pack size and price point would make “premium eggs more accessible, and the eye-catching floral box and flower stamp on each egg gives a nod to their rare breed status and flower-rich feed”.

Packing centre investment

The launch of Fairburn’s Famous comes as the firm announces significant investment in its Lincolnshire packing centre site and across its farm estate.

Since 2023, the company has invested over £6 million, expanding its site at Burgh-le-Marsh near Skegness and upgrading its local milling facility and rearing sheds.

This includes solar panels on the packing centre, capacity increases and a new lorry park and loading bays.

Daniel Fairburn, chief executive of Fairburn’s, said: “As a family-run egg producer, we’re incredibly proud to be launching our first national speciality brand. We hope consumers will not only love the delicious taste of the eggs, but also their floral-themed packaging.

“With our continued investment into the business, these are exciting times for us.”