FOR FARMERS has announced an agreement to buy Dutch broiler feed specialist De Hoop Mengvoeders.
The firm will acquire both De Hoop’s compound feed business and associated transport operation for an as-yet undisclosed amount.
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Last year, De Hoop sold 322,000t of poultry feed, primarily to broiler farmers in the Netherlands.
It has 52 employees, and sales in 2019 amounted to €110m.
Pieter Wolleswinkel, managing director of ForFarmers Netherlands, said: ‘We are very pleased that we are joining forces with De Hoop, where quality of feed and advice are also prime aspects of their business philosophy.
Strong proposition
“This combination, therefore, creates a strong proposition for all stakeholders and fully fits into our recently announced Build to Grow 2025 strategy.”
Gert-Jan Buunk, managing director and owner of De Hoop, added: ‘The decision to become part of For Farmers is future-oriented and was primarily taken with the interest of employees and customers at heart.
“In our longstanding history, we have always wanted to attract customers by offering them the best feed and the best advice.
“In For Farmers, we have found the company with a same philosophy and customer approach.”
Completion of the transaction, pending the approval of Dutch and German competition authorities, is expected to take place in the first quarter of 2021.
