UK egg brand the Happy Egg Co is launching a £1m TV advertising campaign, the first of its kind for three years.
The campaign will centre on the vitamin D content of its eggs; the sunshine-derived nutrient many people are deficient in during the winter in Britain.
“Everyone craves a bit of sunshine during the depths of winter, and our brand-new TV campaign is set to make sure we all ‘stay sunny’,” said Matt Davis, marketing controller, Noble Foods.
“With over 6.4 billion eggs sold per year, we know that we are a nation of egg lovers due to the versatility and ease of the product.
“One in five adults in the UK are at increased risk of vitamin D deficiency, but many don’t commonly know what benefit it gives to us. From maintaining healthy bones and teeth, it also helps keep our immune system healthy.”
The campaign launched in late January and will run for more than 10 weeks, and will partner with popular morning TV programmes “to reach key audiences at the start of each day”.
More ‘recent success’ with Noble Foods Brands
The Happy Egg Co. Liquid Egg White
• Following its launch last April; the happy egg co. free-range liquid egg white has experienced “superb” sales resulting in double-digit growth in both value (+49.4%) and volume (+77.9). “The reason we believe the product has been a huge success and is being repeatedly purchased by shoppers is because it is high in protein, fat-free and contains less than 70% less calories than whole eggs; appealing to those trying to eat more healthily all year round. Liquid egg whites is the perfect solution for health-conscious shoppers who are looking for a nutritious, quick and convenient option for all mealtimes,” said Davis.
Freshlay Golden Yolks
• £1.5m retail sales through Coop stores since launch in January 2019 as more shoppers trade up, buying an additional pack of eggs for the Golden Yolks taste with 47% incremental to the egg category since launch.
Purely Organic
• 12 million Purely Organic eggs sold over the last year with total retail sales value of £3.3m already taking 5% share of the Organic eggs sector from the listing in selected Tesco stores