MORRISONS has announced it will cut stocking densities on all own-brand fresh chicken to 30kg/sq m.

The supermarket said it had been reducing the stocking density of broilers in its supply chain for several years, and would hit the new target by the end of 2024.

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In addition, from May this year, more than 90% of chickens supplied to the supermarket will have hatched on-farm.

Morrisons joins Sainsbury’s and the Co-Op in committing to lower stocking densities for broilers without adopting every measure of the Better Chicken Commitment, particularly breed changes.

Sophie Throup, technical and sustainability director at Morrisons, said: “As British farming’s biggest direct supermarket customer, we care deeply about how our animals are grown and we are always looking at ways with our suppliers to improve standards.

Welfare standards

“That is why by the end of the year, we will have lowered our stocking density, giving chickens more space as they grow.

“The changes we intend to make across all of our own-brand fresh chicken will allow customers to make more positive choices when it comes to the products they purchase as we continue our journey to improve welfare standards.”

Morrisons also stocks free-range and higher welfare indoor chicken, including its Space to Roam range, grown at a slower rate.