ALLTECH has announced the appointment of Adam Platt to the role of regional poultry sales manager to support the company’s layer production customers across the UK.

Mr Platt has seven years’ experience in the poultry sector, and in his previous roles provided specialist advice to 2.7 million birds across more than 150 farms.

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In this new role, Adam will focus on helping producers on all aspects of bird husbandry to help maximise production profitability while also helping meet growing welfare and environmental compliance standards.

He said: “I was initially drawn to Alltech as I could see as an outsider what a fast-paced and exciting organisation it is, and my impression was right,” Adam says.


“From my first day, I have been doing what I enjoy best; providing poultry producers with genuine bespoke support and advice.

“In between these visits, I have been busy developing the launch of a new peck block that is soon to hit the market.

“From biosecurity to vaccination to housing, my approach is holistic.

Industry insights

“In addition to the day-to-day management support, I transfer the latest industry insights on present and future trends to ensure my customers are ahead of the challenges and utilising the opportunities.”

John Cooper, UK Poultry Technical Manager, added: “Adam’s role will see him working across the different poultry production types, providing knowledge and nutritional programs using solutions to help customers achieve their goals.”