THE NFU has launched its annual celebration of seasonal turkey production with its Buy My Turkey Day and online turkey farmer.

The union is encouraging farmers to share their stories on social media using the hashtag #BuyMyTurkey to encourage British shoppers to buy their Christmas centrepiece directly from farmers.

See also: British turkey numbers down this Christmas

This year Buy My Turkey Day falls on Friday, 17 November.

NFU turkey group chair Jonathan Smith said: “Even though it’s only November, turkey producers across England and Wales have been busy rearing and caring for their birds and preparing for the festive season.

“Turkey is a fantastic choice for your Christmas dinner, providing a delicious and nutritious meal to share with the whole family.

‘Buy British’

“By buying a British turkey directly from the farm where it has been produced, you will be backing British farming, helping a local business, and providing a boost for the rural economy.

“We know that everyone is being affected by the cost of living crisis, which is why we are encouraging shoppers to buy a whole bird as it represents the best value for money.

“The versatility of turkey meat means that once you’ve enjoyed your Christmas dinner, there are plenty of healthy, tasty dishes you can try with any leftovers to make sure all the fantastic meat is put to good use.

From the farmgate

“Shoppers can use the NFU Turkey Finder to quickly locate their nearest producer and buy a turkey direct from the farm where it was reared.

“If you’re buying a turkey from your local butcher, ask them if it’s British and which farm it’s been sourced from.

“If you’re buying from the supermarket, make sure to look for the Red Tractor logo and the Union flag to ensure you’re getting a great tasting British bird for Christmas, reared to some of the highest standards.”

The NFU’s online TurkeyFinder can be found at this link.