NOBLE FOODS has announced the appointment of Laura Sheard to the newly created role of marketing and innovation director.

Ms Sheard joins the firm from theme-park giant Merlin Entertainments, where was sales and marketing director responsible for the ten attractions across the brand’s portfolio in Australia and New Zealand.

See also: How Tesco managed egg demand during Covid-19

She began her career with confectioner Mars as a graduate trainee, before holding roles at Coca-Cola and Dairy Crest, and has looked after brands like Cathedral City and FRijj in the dairy sector.

She joined Merlin Entertainments in 2016 as sales and marketing director for Legoland Windsor.

Duncan Everett, Noble Foods chief executive, said: “In joining the Noble Foods team, Laura brings with her a wealth of experience driving revenue growth and delivering impactful campaigns for much-loved brands.”


“What is more, she shares our commitment to fostering a supportive culture, empowering teams to take the risks needed to deliver stand-out results in the knowledge that they have the support of senior management.

“Laura will also be leading our innovation pipeline, allowing us to focus on and accelerate the development of a number of new initiatives that consumers demand of a leading business.

“We look forward to the valuable contribution she will make to the ongoing success of our brands.”

Egg consumption boom

Ms Sheard added: “This is an exciting time to join the Noble Foods business; as egg consumption has boomed over the last year, when more meals have been consumed in the home during lockdown, and our challenge is to maintain these new habits and continue to encourage shoppers to trade up into branded and premium products.

“With exciting plans in place for 2021 across the portfolio, including our flagship organic brand Purely Organic and market-leading The Happy Egg Co., I look forward to working with the team to deliver against our ambitious business goals.”