2 SISTERS owner Ranjit Singh has called on the poultry sector to donate more produce to charities supporting British families struggling to afford food. 

Mr Singh made the call as he announced that an equivalent of a million portions of food had been donated to charity FareShare in May. 

See also: Planning and profitability highlighted as major poultry sector challenges

His group of companies has pledged to donate five million portions of food to those in need in 2024. 

New food insecurity data shows that millions of people—including one in five families with children—have gone hungry or skipped meals in recent weeks because they could not regularly afford to buy groceries.

It is estimated this figure has doubled in the last three years.

Moral responsibility

Mr Boparan said: “We have a moral responsibility to do the right thing. 

“It cannot be right that in the UK in 2024, people are struggling to feed themselves. 

No-one should go to sleep on an empty stomach at night, especially not children.

Distribution

“I have previously committed to supporting the King’s Coronation Food Project, and in partnership with M&S, we are working to boost Fareshare’s distribution efforts. 

However, do feel it is time for individual companies who make food to step up and help alleviate this problem. 

“This also requires a big effort from our supply chain and it’s fantastic to see so much goodwill and support. 

“Without the support of companies like Magnavale who are storing these products for us, this entire distribution effort wouldn’t be possible.”

Tackling food waste

George Wright, CEO of FareShare, added: “As FareShare enters its 30th year it is important that we look ahead to the future of tackling food waste. 

“We want to work collaboratively to innovate and find ways to make sure more good-to-eat food gets to people who need it, rather than to waste. 

“By securing the support of partners in the supply chain to donate the equivalent of a million portions of chicken, Ranjit Singh Boparan is setting a great example to businesses across the food and manufacturing industries to share resources to help unlock the social and environmental impact of surplus food.”