SOANES POULTRY has reported a surge in sales from its website following an appearance on a popular cookery programme.
Chicken from the Soanes Poultry was featured in an episode of James Martin’s Saturday Morning show, with the firm’s MD Ben Lee also interviewed as part of the programme.
Following the broadcast, online sales for the business’s Higher Welfare and Free Range chicken soared to 20 times the level of a typical weekend, Soanes said, highlighting the value of a TV appearance.
The dish was Chicken with Vermouth and Picada, and the full recipe is available on James Martin’s website.
Mr Lee said: “Being filmed was a daunting experience, but James and his team were extremely helpful and put me at ease.
“Any nerves disappeared when I heard James and chef guests Tony Singh and Michael Caines praise the ‘amazing flavour’ and ‘beautiful texture’ of our chicken in the Chicken with Vermouth and Picada dish that he created.”
“We’re very grateful to James and the team for helping to spread the word about our award-winning Yorkshire chicken that is only available from independent retailers and our online shop.”