by Jake Davies | Oct 12, 2026 | Company Reports, News, Uncategorised
The Happy Egg Co is donating £20,000 to breast cancer charities through Asda’s Tickled Pink campaign. Noble Foods’ egg brand has also launched limited-edition pink 10 Mixed Eggs packs in more than 380 Asda stores for Breast Cancer Awareness Month. See also: Ep 62 |...
by Jake Davies | Sep 9, 2026 | Company Reports, News
Noble Foods has launched a new egg-based food-to-go brand, Kudos, as it looks to create additional demand for British eggs in snacking and convenience formats. The range went into Sainsbury’s stores from 1 September, with Feta & Tomato Egg Bites listed in 410...
by Jake Davies | Aug 25, 2026 | Company Reports, News, Sustainability-Hub
NOBLE FOODS has begun an on-farm trial using acoustic monitoring and artificial intelligence to gather continuous information about laying hen welfare. The Innovate UK-funded project is being delivered with agri-tech businesses AgriSound and Aviasenze. It is initially...
by Poultry Network | Jul 10, 2026 | Company Reports, News, Sustainability-Hub
UK cage-free commitments monitored by Compassion in World Farming’s EggTrack initiative have reached an average transition rate of 97% across 71 reporting commitments. However, the animal-welfare NGO said only 31 of the 49 UK companies included in its assessment had...
by Ken Randall | Jan 23, 2026 | Company Reports, In-Depth, News
The Happy Egg Co. is hoping to reach 83% of UK households with its new joint venture with Channel 4. The UK’s No.1 egg brand from Noble Foods has partnered with Channel 4 to launch a 14-minute feature episode called Tiny Farmers, a programme that explores what goes...
