Website Terms and Conditions

Last updated: 28 July 2026

1. About us and these terms

This website, poultry.network (the Site), is operated by Dee Media Group Limited (we, us or our), a company registered in England and Wales under company number 11800408. Our registered office is 34 Churton Road, Chester, United Kingdom, CH3 5EB. Our VAT registration number is 314 8576 88.

These terms govern your use of the Site and any account, registration, subscription or digital service made available through it. By using the Site, creating an account or purchasing a subscription, you agree to these terms. If you do not agree to them, you must not use the Site.

Separate terms, an order form or a written booking confirmation may apply to a particular paid product or service. Where there is a conflict, the terms expressly agreed for that product or service will take priority.

2. Changes to these terms

We may update these terms where reasonably necessary to reflect changes in law, regulation, technology, security, our services or the way we operate. The date at the top of this page shows when they were last updated.

Where a change materially affects an existing paid subscription, we will provide reasonable notice where practicable. Changes will not retrospectively alter a confirmed order unless the order permits this or the change is required by law.

3. Access to the Site

Some content is publicly available. Other content or features may require registration or a paid subscription.

We aim to keep the Site available and accurate, but we do not guarantee that it will always be uninterrupted, error-free, secure or available. We may change, suspend, withdraw or restrict all or part of the Site for operational, editorial, legal, security or commercial reasons.

If we permanently withdraw a material part of a paid subscription before the end of its paid term, we will provide any remedy required by law and may, where appropriate, offer a replacement service, credit or proportionate refund.

4. Registration and accounts

You must provide accurate and current information when registering or purchasing a subscription. You are responsible for keeping your login details confidential and for activity carried out through your account.

Unless your subscription or written agreement expressly permits multiple users, an account is for one named user and must not be shared. You must tell us promptly if you believe your account has been accessed without permission.

You must be at least 18 years old to purchase a subscription or other paid service, or otherwise have authority to enter into the contract on behalf of the relevant person or organisation.

5. Subscriptions, payments and cancellation

Where we offer a paid subscription, the price, VAT treatment, subscription period, included services, payment frequency and any automatic-renewal terms will be shown before purchase or set out in the relevant order confirmation.

Payments may be processed by a third-party payment provider. That provider may apply its own terms and privacy notice to the payment process.

If a subscription renews automatically, this will be made clear before purchase. You may cancel a future renewal by following the instructions supplied with your subscription or by emailing jake@deemediagroup.com. Unless the law or your order terms provide otherwise, cancellation stops the next renewal and access continues until the end of the period already paid for.

If you are acting as a consumer, nothing in these terms affects any statutory cancellation, refund or digital-content rights available to you. Where you request immediate access during a statutory cancellation period, we may ask for any express consent or acknowledgement required by law.

Except where required by law or expressly stated in the applicable offer or order confirmation, subscription fees are non-refundable once the relevant subscription period has begun.

We may change subscription prices for future renewal periods. We will give reasonable advance notice of a price increase affecting an automatically renewing subscription.

6. Acceptable use

You may use the Site only for lawful purposes. You must not:

use the Site in a way that infringes another person's rights or breaches any law or regulation;
share paid-access credentials or seek to bypass a registration, subscription, paywall or security control;
introduce malware, malicious code or harmful material;
attempt to gain unauthorised access to the Site, its server, databases or connected systems;
interfere with, overload or disrupt the Site or another user's access;
use automated systems to scrape, harvest, extract, reproduce or systematically analyse Site content, other than conventional search-engine indexing carried out in accordance with our technical instructions; or
use Site content to train, develop or evaluate an artificial-intelligence or machine-learning system without our prior written permission, except to the extent that applicable law expressly permits the use.

7. Copyright and permitted use

Unless stated otherwise, the Site and its content—including articles, photographs, graphics, audio, video, newsletters, databases, branding and page design—are owned by us or used with the permission of the relevant rights holder. They are protected by copyright, trade mark, database and other intellectual-property laws.

You may view the Site and print or download a reasonable number of individual pages for your personal use or internal business reference. You must keep any copyright and attribution notices intact.

Without our prior written permission, you must not reproduce, republish, distribute, sell, license, syndicate, modify, create a database from, commercially exploit or make systematic copies of Site content. This does not prevent fair dealing, short quotation or another use permitted by law, provided that Poultry Network and the named author are appropriately credited and, where online, a link is included to the original article.

You may link to publicly accessible pages on the Site provided that the link is fair and lawful, does not suggest an endorsement or commercial relationship that does not exist, and does not frame our content or display it as part of another service.

8. Material submitted to us

If you submit text, photographs, video, audio, press releases, directory information or other material for possible publication, you confirm that:

the information is accurate to the best of your knowledge;
you own the material or have all permissions needed for us to use it;
its use will not infringe intellectual-property, privacy, confidentiality or other rights; and
it is not unlawful, defamatory, misleading or malicious.

You grant us a non-exclusive, worldwide, royalty-free licence to store, edit, adapt, publish, archive and promote submitted material in connection with Poultry Network and our related publications and services. We are not obliged to publish submitted material and may edit, remove or decline it at our editorial discretion.

Do not send confidential material unless we have agreed in writing to receive it in confidence.

9. Editorial content and reliance

Site content is provided for general news and information. It is not a substitute for veterinary, legal, financial, investment, tax, planning, health and safety or other professional advice.

We take reasonable care over our reporting, but information can change and may contain errors or omissions. You should verify information and obtain appropriate professional advice before making an important business, financial, legal, animal-health or operational decision.

Views expressed by interviewees, contributors or third parties are their own and do not necessarily represent our views.

10. Third-party links and services

The Site may contain links to, or embedded content from, third-party websites and services. We do not control those services and are not responsible for their availability, security, content, privacy practices or terms. A link or embed does not necessarily amount to endorsement.

11. Privacy and cookies

Our use of personal information is explained in our Privacy Policy. The Site may also display a cookie notice or settings tool explaining how cookies and similar technologies are used.

12. Security

We take reasonable steps to operate the Site securely, but we cannot guarantee that it will be free from bugs, viruses or other harmful material. You are responsible for using suitable security software, maintaining backups and configuring your devices appropriately.

13. Our responsibility to you

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.

If you are a consumer: we are responsible for loss or damage that is a foreseeable result of our breach of these terms or our failure to use reasonable care and skill. We are not responsible for business losses, and nothing in these terms affects your statutory rights.

If you are a business user: to the fullest extent permitted by law, we exclude implied conditions, warranties and representations relating to the Site and its content. We will not be liable for loss of profit, sales, revenue, business, contracts, opportunity, anticipated savings, data, goodwill or reputation, business interruption, or any indirect or consequential loss.

For a business user's claim arising from a paid Site subscription, our total aggregate liability will not exceed the amount paid for that subscription during the 12 months preceding the event giving rise to the claim. For a business user's claim arising solely from free use of the Site, our total aggregate liability will not exceed £100.

We are not responsible for delay or failure caused by events outside our reasonable control, or for loss arising from third-party websites, services, networks or payment providers.

14. Suspension and termination

We may suspend or terminate an account or access where:

you materially or repeatedly breach these terms;
payment is overdue;
we reasonably suspect fraud, account sharing, misuse or a security risk;
we are required to do so by law, a court, regulator or rights holder; or
continued access would expose us or another person to material risk.

Where reasonably possible, we will explain the reason and give you an opportunity to remedy a breach. We may act immediately where the breach or risk is serious.

Termination does not affect rights or liabilities that arose before termination.

15. General

If we do not enforce a right immediately, that does not mean we have waived it. If any part of these terms is found invalid or unenforceable, the remaining provisions will continue in effect.

You may not transfer a paid subscription or your rights under these terms without our written permission. We may transfer our rights and obligations as part of a sale, transfer or reorganisation of our business, provided that this does not reduce any mandatory rights you have.

No person other than you and us has a right to enforce these terms.

16. Governing law and courts

These terms are governed by the law of England and Wales.

If you are a business user, the courts of England and Wales will have exclusive jurisdiction over any dispute. If you are a consumer, you may bring proceedings in the courts applicable to the part of the United Kingdom in which you live, and any mandatory consumer protections of that jurisdiction continue to apply.

17. Contact

Questions about these terms may be sent to jake@deemediagroup.com or by post to Dee Media Group Limited, 34 Churton Road, Chester, United Kingdom, CH3 5EB.

Advertising, Sponsorship and Commercial Services Terms

Last updated: 28 July 2026

1. Scope and definitions

These terms apply to business customers booking advertising, sponsorship, paid commercial content, directory listings, email advertising, promoted social-media activity, podcast or video sponsorship, print advertising, event sponsorship or another promotional service from Dee Media Group Limited, trading as Poultry Network (the Publisher, we, us or our).

In these terms:

Advertiser means the person or organisation purchasing the Services and includes an advertising agency acting for a client;
Materials means copy, artwork, images, logos, links, audio, video, data and instructions supplied for the Services;
Order means a proposal, booking form, insertion order, email confirmation or other written document accepted by us; and
Services means the advertising, sponsorship or other commercial services described in the Order.

These terms apply only to business-to-business bookings. Separate terms may apply to event tickets, exhibition bookings or consumer purchases.

2. Formation of the contract

An enquiry, proposal or provisional reservation does not bind us. A contract is formed when we accept the Order in writing, begin providing the Services at the Advertiser's request, or receive payment, whichever happens first.

The contract consists of the Order and these terms. If they conflict, the Order takes priority only to the extent of the express conflict.

By placing an Order, approving Materials or instructing us to proceed, the Advertiser confirms that it accepts these terms.

3. Authority and advertising agencies

The person placing the Order confirms that they have authority to bind the Advertiser.

Where an agency places an Order for a client, the agency confirms that it has the client's authority and will make the client aware of these terms. The agency and client are jointly and severally responsible for payment and compliance with the contract unless we agree otherwise in writing.

4. Advertiser's responsibilities

The Advertiser is responsible for the Materials and all claims made in them. The Advertiser confirms that the Materials:

are legal, decent, honest and truthful and comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, applicable law and relevant sector-specific rules;
are accurate, not misleading and supported by adequate evidence where an objective claim requires substantiation;
do not infringe copyright, trade marks, privacy, confidentiality, data-protection or other rights;
are not defamatory, malicious, discriminatory, obscene or otherwise unlawful;
do not contain malware, harmful code or unsafe links; and
include all qualifications, prices, conditions and mandatory information needed to avoid misleading the audience.

The Advertiser must maintain supporting evidence and permissions for as long as the Materials are used and provide them promptly if reasonably requested.

5. Approval, rejection and labelling

We may reject, remove, suspend, amend or require changes to Materials that we reasonably believe are unlawful, misleading, technically unsuitable, inconsistent with our standards, likely to damage our reputation, or otherwise inappropriate for our audience.

We may format, resize, crop or make minor copy edits to meet technical requirements, house style or legal and regulatory obligations. We will seek approval before making a material change to the meaning of an advertisement where reasonably practicable.

We determine how paid commercial content is labelled. Where content resembles editorial material, we may use a prominent label such as “Advertisement”, “Advertisement Feature”, “Ad” or another description that we reasonably consider necessary to make its commercial nature clear.

Purchasing advertising, sponsorship, a directory listing or another commercial service does not guarantee editorial coverage and does not give the Advertiser control over independent editorial decisions.

6. Materials, specifications and deadlines

The Advertiser must supply complete Materials in the required format by the deadline stated in the Order or our production instructions.

If Materials are late, incomplete or do not meet the specification, we may:

reject them;
publish or deliver the Services later than originally planned;
use previously approved Materials where appropriate;
carry out additional production work, subject to any additional charge being agreed; or
treat the affected booking as cancelled by the Advertiser where the delay makes delivery impracticable.

Fees remain payable where the Advertiser's failure to provide suitable Materials by the deadline prevents us from delivering the booked Service.

Reasonable differences in colour, cropping, dimensions, sound, display or rendering between devices, browsers, email clients, platforms and printed output will not by themselves amount to an error.

7. Proofs and approval

Where we provide a proof, the Advertiser must check all copy, claims, contact details, links, prices, images and other content and return corrections by the stated deadline.

Approval of a proof confirms that the Materials are correct. If the Advertiser does not respond by the deadline, we may treat the proof as approved or postpone publication. We are not responsible for an error contained in Materials supplied or approved by the Advertiser.

8. Publication, placement and performance

We will use reasonable efforts to deliver the Services on the dates and in the positions described in the Order. Unless an exact date, position, audience volume or delivery figure is expressly guaranteed in the Order, dates, positions and performance figures are estimates or requests rather than guarantees.

Digital delivery may be affected by audience behaviour, consent settings, ad blockers, spam filters, email clients, browsers, device settings, platform algorithms, third-party outages and other factors outside our control. We do not guarantee impressions, opens, clicks, enquiries, leads, sales, conversions, search visibility or social-media reach unless a specific guarantee is written into the Order.

If we materially underdeliver a metric expressly guaranteed in the Order, our first remedy will be a reasonable make-good, replacement placement or credit. Where that is not reasonably possible, we may refund the proportion of the fee attributable to the undelivered element.

9. Errors and omissions

The Advertiser must notify us promptly of a material error or omission. Where an error was caused by us, we will use reasonable efforts to correct it and may provide a replacement placement, re-publication or proportionate credit.

Subject to the liability provisions below, our responsibility for an error, omission, delay or non-publication will not exceed the fee paid or payable for the affected element of the Services.

10. Cancellation by the Advertiser

Unless the Order states otherwise, cancellation must be made in writing and received at least 30 days before the first scheduled publication, campaign start or delivery date.

If cancellation is received:

at least 30 days before that date, no media cancellation charge will apply, but the Advertiser must pay any agreed or reasonably incurred production and third-party costs; or
fewer than 30 days before that date, after the Materials deadline, or after delivery has begun, the full fee for the cancelled Services remains payable.

We may agree to move the booking or issue a credit, but are not obliged to do so.

11. Cancellation, rejection or postponement by us

We may cancel, reject, suspend, remove or postpone Services where:

the Advertiser breaches the contract or fails to pay on time;
Materials create a legal, regulatory, technical, security or reputational risk;
publication would conflict with a legal duty, regulator's instruction or binding platform rule; or
delivery is prevented or materially affected by circumstances outside our reasonable control.

If we cancel for a reason unrelated to the Advertiser's breach and cannot provide a reasonable replacement, we will credit or refund the fee paid for the undelivered element. If cancellation results from the Advertiser's breach, fees already paid may be retained and outstanding fees remain payable to the extent permitted by law.

12. Fees, VAT and payment

Fees are those stated in the Order and are exclusive of VAT unless expressly stated otherwise.

Advertisers must pay in advance unless we have approved credit terms in writing. Where credit is approved, invoices are payable in full within 30 days of the invoice date unless the Order states otherwise.

The Advertiser must raise a genuine invoice query promptly and, where practicable, within seven days of receipt. The undisputed part of an invoice remains payable by its due date.

If a business payment is late, we may suspend current or future Services and claim statutory interest at 8% per year above the Bank of England base rate, together with applicable fixed and reasonable debt-recovery costs, under the Late Payment of Commercial Debts (Interest) Act 1998.

The Advertiser may not withhold payment or make a set-off or counterclaim against an invoice except where required by law or agreed by us in writing.

13. Discounts and series bookings

A discount may be conditional on the Advertiser completing a stated number, value or duration of bookings. If the Advertiser cancels or fails to complete that commitment, we may recalculate completed Services at the applicable undiscounted or shorter-term rate and invoice the difference.

14. Intellectual property

The Advertiser retains ownership of its Materials and grants us a non-exclusive, worldwide, royalty-free licence to host, reproduce, edit, adapt, distribute, display, perform and otherwise use them as reasonably necessary to deliver, archive, report on and promote the booked Services.

The Advertiser confirms that it has all rights and permissions needed to grant this licence.

Unless the Order states otherwise, creative work, layouts, templates, copy or production assets created by us remain our intellectual property. Once all relevant invoices have been paid, the Advertiser may use the final approved creative only for the purposes and channels agreed in the Order. Source files are not included unless expressly agreed.

15. Claims and indemnity

The Advertiser will reimburse us for losses, liabilities, damages, costs and reasonable legal expenses properly incurred as a result of a third-party claim arising from:

the Materials or the Advertiser's products, services, claims or instructions;
an allegation that the Materials infringe another person's rights; or
the Advertiser's breach of these terms.

This obligation does not apply to the extent that the claim was caused by a material unauthorised change made by us.

16. Limitation of liability

Subject to that:

we will not be liable for loss of profit, sales, revenue, business, contracts, opportunity, anticipated savings, data, goodwill or reputation, or for business interruption or any indirect or consequential loss;
we will not be responsible for losses caused by inaccurate or unlawful Materials, missed Advertiser deadlines, third-party platforms, internet or email failures, ad blockers, spam filters or circumstances outside our reasonable control; and
our total aggregate liability arising from an Order will not exceed the total fees paid or payable under that Order.

17. Data protection

Each party must comply with applicable data-protection and electronic-marketing law in connection with the Services.

The Advertiser must not supply personal data, mailing lists or tracking instructions unless we have agreed the arrangement in advance. Where the Advertiser supplies personal data, it confirms that it has a lawful basis, has given all required privacy information and has obtained any consent required for the intended use.

Where a campaign involves lead generation, data sharing or processing personal data on behalf of another party, the parties will agree any additional controller, joint-controller or processor terms required before the activity begins.

18. Events outside our control

Neither party will be liable for delay or failure caused by circumstances outside its reasonable control, including severe weather, fire, flood, epidemic, industrial dispute, power or network failure, cyber incident, platform outage, government action, venue closure or failure of a critical supplier.

The affected party must take reasonable steps to reduce the impact. We may reschedule or replace the affected Services. If an undelivered element cannot reasonably be rescheduled or replaced, we may provide a proportionate credit or refund.

19. General

The Order and these terms form the entire agreement concerning the Services and replace earlier discussions or representations about them, except in the case of fraud.

A change to an accepted Order must be agreed in writing. We may update these standard terms for future Orders by publishing a revised version.

If either party does not enforce a right immediately, that does not waive the right. If a provision is invalid or unenforceable, the remaining provisions continue in effect.

The Advertiser may not transfer the contract without our written permission. We may transfer it as part of a sale, transfer or reorganisation of our business.

Where clause 3 applies, the agency and its client are parties to the contract for the purposes stated there. No other third party has a right to enforce the contract.

20. Governing law and courts

The contract is governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising from it.

21. Contact

Notices and questions relating to these terms should be sent to jake@deemediagroup.com or by post to Dee Media Group Limited, 34 Churton Road, Chester, United Kingdom, CH3 5EB.