AVIAGEN has recognised the best performing Ross 308 breeder flocks in its annual awards, held this year in Hertfordshire.

Attendees representing the whole UK breeder sector enjoyed networking and sharing ideas while celebrating their accomplishments at the annual event.

The evening featured the presentation of 30 breeder awards, including the Top Flock Award earned by P.D. Hook.

P.D. Hook won this award for the second consecutive year.


Stuart Thomson, head of Aviagen UK sales and technical, said: “Our awarded flocks highlighted outstanding results, showing the rest of the industry what is possible.

“These flocks achieved on average 166.4 chicks per hen housed (chicks/hh), which is 13.8 chicks ahead of the UK average; it also puts these 10 flocks an impressive 4.2 chicks ahead of the UK Top Quartile.” 

  • Average UK performance: 152.6 chicks, surpassing the performance objective of 145.4 chicks.
  • 190 out of 231 evaluated flocks for the awards exceeded 150 chicks.
  • Fifty-seven flocks reached over 160 chicks.
  • The top flock achieved a ‘remarkable’ 174.2 chicks – the only flock of more than 170 chicks/hh.

“Our customers have proven that good welfare is good business,” added Mr Thomson.

“For example, over the past five years, livability trends have improved by over 1%.

“Additionally, the steady increase in feed efficiency has enhanced the sustainability of our industry at a broiler level.

Farmer recognition

“The Aviagen team remains dedicated to supporting their customers in achieving even greater results in the future, truly embodying our spirit of ‘breeding success together.”

David Neilson, agriculture director at Avara Foods, added: “Recognition for the farmers is so important and often overlooked.

“Therefore, the Flock Awards event is of priority for me every year.”